Week 24 -
Day 4
This is my final draft for the brief I've got to submit for Dane by tomorrow~ I still have a few minor tweaks to think about and consider for the production schedule but I'll get it ready by tonight and hopefully submit it before I turn in for bed. PHEW. Anyway, here's a look at my final draft...that I'm just going to copy and paste straight from google docs...
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Cooking Montage
By Joanne Teo
TRANSDISCIPLINARY FRAMEWORK:
Cooking Montage will be a rotoscope 2D animated film combining techniques from a-ha’s “Take On Me” (1985) music video, the theory of Synesthesia and ASMR (Autonomous Sensory Meridian Response) videos.
In the music video “Take On Me” the actors were first filmed and then drawn over in certain frames to show not just the disparity of the real world VS the comic book world but also the eventual clash and combination of these two separate universes coming together.
Synesthesia is the perception of sounds and the written language beyond “the norm”. It is often the stimulation of a particular sense which triggers the mind and can often induce an automatic and involuntary reaction of the body. Some people can perceive sounds as “tastes” or letters and numbers in certain colors. Going in the same route, ASMR (Autonomous Sensory Meridian Response) plays on the enjoyment of visuals and sounds. It is a “low-grade experience” of different sounds paired together with their complimentary videos meant to induce and promote a positive reaction exhibited via a “body shiver”. It can be completely visual, completely auditory, or combination of the two.
CREATIVE PROCESS:
This animation will have an amalgamation of techniques including live action, rotoscoping and 2D animation. This will explore the concept of synesthesia and ASMR, and combine it with the normal perception of food and cooking by playing with different audio files that are not normally associated with the foods that will be displayed in the animation.
Development for this project will be achieved through a minimum of:
On top of these developments, videos of the live-action clip will be needed to display use of technique and to show progress of the animation. Audio will also be included in the process of animation which will either need to be created new or sourced from royalty-free websites.
SCOPE OF THE PROJECT:
By the end of this project the film will be converted into a digital video and uploaded for submission. The length of the film, not including the opening and ending titles, will be determined through the rough storyboard, animatic and the eventual testing of the footage. The projected time for the final submission is aimed to be a minimum of 30 seconds.
Due to sound design being a new subject, the project timeline will be split evenly over the eight weeks to give both the animation and sound design ample time in order to achieve a good quality video. Multiple animation and sound tests will also be conducted throughout the project to ensure the best audio-to-visual disparancy. Feedback will also be requested during this time.
Programs that will be used during the project will be Photoshop, After Effects, Audition and Animate. Equipments that will be used will include a mic and camera, both borrowed with permission from the school, space to record, a kitchen, a phone and various kitchen tools. As mentioned previously in the Creative Process, audio will most likely either be original or sourced from a royalty-free website.
OBJECTIVES OF THE PROJECT:
The animation will be compiled together into a collage using video effects such as a multiple split screen to better describe the “cooking process” which will be synced with the audio sound effects to give the final submission the best audio-to-visual feedback and audience reaction.
The project will test the human perception of sights and sound; the relationship of how we view our food and the audio that is usually associated with it. While ASMR plays on the “feel good” nature of visual and audio footage, the animation will be done in a manner that gives the audience a sense of general unease instead.
The final submission will include:
PEER FEEDBACK:
Due to sound design being a new subject, feedback will be required during the animation process to see how well the animation aspect matches with the audio files. Constructive criticism will be asked the synchronization of the audio with the animation will also be sought along with the consistency of the rotoscoped footage, i.e. cleanliness, style, timing, etc.
REFERENCES:
Moss, L. (October 5, 2014). What is synesthesia and what’s it like to have it? Retrieved from http://www.mnn.com/health/fitness-well-being/stories/what-is-synesthesia-and-whats-it-like-to-have-it
Rhino. (January 6, 2010). A-ha - Take On Me (Official Video) Retrieved from https://www.youtube.com/watch?v=djV11Xbc914
The ASMRlab. (2016). ASMR - That’s what that head tingling is. Retrieved from http://www.asmrlab.com/
Fairley, R. (October 2014). The horrors of rotoscoping. Retrieved from https://www.videomaker.com/article/f06/17164-the-horrors-of-rotoscoping
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Job done. =D
(Almost there...)
